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    <title>Design Shaped — Notes</title>
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    <description>Writing from the Friday sessions: portfolio, resume, and career lessons from Tim and Nate.</description>
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    <item>
      <title>Feedback Friday — October 2, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-10-02/</link>
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      <pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Narrow your pitch: fewer jobs, more interviews · Unshipped or under NDA, the work still counts · No numbers yet? Show your math · Write your headings for people who skim</description>
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      <title>Feedback Friday — September 25, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-09-25/</link>
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      <pubDate>Fri, 25 Sep 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Unpaid projects still count as experience · Lead every bullet and title with the outcome · One title, one mountain · Write case studies for people who skim</description>
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      <title>Feedback Friday — September 18, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-09-18/</link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Pick an angle, even if it closes some doors · Title each case study by what changed and why it mattered · Estimate the impact nobody measured, and show your math · Most rejections are about the numbers and the company&#39;s needs</description>
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      <title>Feedback Friday — September 11, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-09-11/</link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>If nobody would argue the opposite, it isn&#39;t a differentiator · Some narrowing only shrinks the pool · Want more than one industry? Build more than one niche · No numbers? Estimate, and label it</description>
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      <title>Feedback Friday — September 4, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-09-04/</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Agencies and in-house teams want different proof · Centralized teams hire the skill they don&#39;t have yet · Lead with why the work mattered, then what you built · Trust gets decided on looks before anyone reads</description>
    </item>
    <item>
      <title>Feedback Friday — August 28, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-08-28/</link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>A niche costs you some jobs and buys you interviews · Write case studies for people who skim · A bullet that only names an activity is fluff · No interviews? Look at your resume before your portfolio</description>
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    <item>
      <title>Feedback Friday — August 14, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-08-14/</link>
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      <pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>One site can&#39;t sell to clients and hiring managers at once · A narrower target means fewer jobs and more interviews · Write case studies for people who only read the headings · Getting interviews but no offers? Practice the presentation</description>
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      <title>Feedback Friday — July 31, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-07-31/</link>
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      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>AI writing has a look, and reviewers are learning it · The design engineer title is having a moment — for better and worse · Senior UI work is not disappearing — the surface is · Agency vs. product is still a positioning problem</description>
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      <title>Feedback Friday — July 24, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-07-24/</link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>AI copy has recognizable patterns · AI-generated images undermine credibility · ATS is now audience number one · The 80% bar moved</description>
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      <title>Feedback Friday — July 17, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-07-17/</link>
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      <pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>If recruiters call but hiring managers do not, fix the résumé first · Claiming AI experience you did not have on the job · Framer is harder to recommend when AI builds sites faster · Notebook LM for learning and presentation</description>
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      <title>Feedback Friday — July 10, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-07-10/</link>
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      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Custom-built sites can look like AI spam · Niche down, even when it scares you · Show where your skill ends and AI begins · Designers become more empowered, not less</description>
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      <title>Feedback Friday — June 26, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-06-26/</link>
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      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Referrals still beat applications · Centralized vs decentralized changes what you should show · Recruiters match keywords, not vibes · &quot;Business sense&quot; is a positioning problem</description>
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      <title>Feedback Friday — June 12, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-06-12/</link>
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      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Template portfolios need to feel like you · Vanity metrics hurt more than they help · Your about page is a wall — fix that · Lead with user outcome, not app name</description>
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    <item>
      <title>Feedback Friday — June 5, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-06-05/</link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Double diamond on the homepage positions you as junior · Case studies need metrics and impact · Three audiences, three priorities · Niche down to stand out</description>
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    <item>
      <title>Publishing Claude Code plugins to a marketplace: the lessons</title>
      <link>https://designshaped.com/notes/publishing-claude-code-plugins/</link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim)</author>
      <description>The decisions we wish we&#39;d made on day one — HTTPS over SSH, a source repo per plugin, and treating the marketplace as a curation layer, not a code dump.</description>
    </item>
    <item>
      <title>SEO, GEO, and AEO for your Framer portfolio</title>
      <link>https://designshaped.com/notes/framer-seo-geo-aeo/</link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim)</author>
      <description>The three kinds of optimization a designer portfolio needs in 2026 — and the exact Framer settings, free tools, and on-page rules that get your site found by Google, Bing, and AI chat.</description>
    </item>
    <item>
      <title>Skill patterns that make Claude Code actually useful</title>
      <link>https://designshaped.com/notes/claude-code-skill-patterns/</link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim)</author>
      <description>A Claude Code skill is just a prompt that loads on demand — which means the difference between one that fires and one that sits dead is almost entirely how you write it. Here are the patterns that hold up.</description>
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    <item>
      <title>Feedback Friday — May 29, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-05-29/</link>
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      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Decentralized teams want generalists · AI fluency is part of staying relevant · Freelance without senior mentorship shows · Webflow because ChatGPT said so</description>
    </item>
    <item>
      <title>The portfolio edit that gets you the interview</title>
      <link>https://designshaped.com/notes/the-portfolio-edit/</link>
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      <pubDate>Sat, 23 May 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>The single editing pass we run live every Friday — what to cut, what to lead with, and why three strong projects beats eight average ones.</description>
    </item>
    <item>
      <title>What changes when your portfolio targets mid-level</title>
      <link>https://designshaped.com/notes/portfolio-teardown-junior-mid/</link>
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      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Three audiences, one portfolio (pick a primary) · Do not hide your process behind accordions · The section most junior portfolios skip · Output vs. outcome</description>
    </item>
    <item>
      <title>How to tell your story to recruiters</title>
      <link>https://designshaped.com/notes/resume-reviews-recruiter-story/</link>
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      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Recruiters are not reading your resume · Lead with why, not what · More content beats clever layout · The summary section is optional — and risky</description>
    </item>
    <item>
      <title>Where applied AI fits in the design cycle</title>
      <link>https://designshaped.com/notes/applied-ai-design-cycle/</link>
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      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>The cycle still wins · Discovery and research: light assist, heavy human · Definition and prioritization: where judgment matters most · Ideation and execution: faster surfaces, same bar</description>
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      <title>Feedback Friday — February 27, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-02-27/</link>
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      <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Behance alone does not pass the entry-level bar · Build a trust funnel on your homepage · Storytelling titles got an upgrade — keep going · Impact sections need outcomes, not activities</description>
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      <title>Feedback Friday — February 20, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-02-20/</link>
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      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Clever AI tools do not replace recruiter workflow · Black-box AI erodes trust · Sparkles do not signal professionalism · AI keywords in job descriptions are table stakes</description>
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    <item>
      <title>Feedback Friday — February 13, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-02-13/</link>
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      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>No about page, no referral path · Section titles are storytelling opportunities · Web dev portfolios need different expertise · Photography showcases on product design portfolios confuse positioning</description>
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      <title>Feedback Friday — February 6, 2026</title>
      <link>https://designshaped.com/notes/feedback-friday-2026-02-06/</link>
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      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Capstone case studies should not look like AI landing pages · Drop &quot;capstone&quot; and &quot;thesis&quot; from titles · Career pivots need a transferable story · Homepage marketing vs case study depth</description>
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      <title>The three audiences every portfolio must serve</title>
      <link>https://designshaped.com/notes/building-a-portfolio-understanding-the-target-audience/</link>
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      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <author>noreply@designshaped.com (Tim &amp; Nate)</author>
      <description>Recruiters: phrase-matching and scannable facts · Hiring managers: process, judgment, and proof · Future peers: referrals and personality</description>
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