1. Double diamond on the homepage positions you as junior
Nothing wrong with the framework — it is foundational. But featuring it prominently reads as student or early-career to many hiring managers. Move process frameworks into case studies, not your headline.
2. Case studies need metrics and impact
“We solved a business problem” is the bar. “Here is how we measured success along the way” is what separates mid-level signals from junior ones. Easy to say, hard to show — which is why it matters.
3. Three audiences, three priorities
- Recruiters — keywords and clarity
- Hiring managers — problem-solving evidence
- Future peers — about page and personality Cold applications lose to referrals. Peers read your about page.
4. Niche down to stand out
Generalist portfolios compete with everyone. Industry or problem-space focus gives recruiters a reason to remember you.
5. More text in case studies is usually fine
Candidates worry about length. Hiring managers worry about missing process. Longer case studies with clear headings beat short ones that hide the thinking.
