Writing from the Friday sessions.
The portfolio, resume, and career questions that keep coming up live, written down so you can read them on your own time. Free, always.
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Publishing Claude Code plugins to a marketplace: the lessons
The decisions we wish we'd made on day one — HTTPS over SSH, a source repo per plugin, and treating the marketplace as a curation layer, not a code dump.
SEO, GEO, and AEO for your Framer portfolio
The three kinds of optimization a designer portfolio needs in 2026 — and the exact Framer settings, free tools, and on-page rules that get your site found by Google, Bing, and AI chat.
Skill patterns that make Claude Code actually useful
A Claude Code skill is just a prompt that loads on demand — which means the difference between one that fires and one that sits dead is almost entirely how you write it. Here are the patterns that hold up.
The portfolio edit that gets you the interview
The single editing pass we run live every Friday — what to cut, what to lead with, and why three strong projects beats eight average ones.
What changes when your portfolio targets mid-level
Too much visible process beats hidden process every time. If they do not see it, they assume it is not there.
How to tell your story to recruiters
Hiring managers do not hire you for what you did. They hire you for what changed because you did it.
Where applied AI fits in the design cycle
The risk is not that AI makes bad screens. It is that AI makes convincing screens before you have done the work.
The three audiences every portfolio must serve
Recruiters are running a phrase-matching exercise. Give them concise intro copy, factual project labels, and an impact summary they can skim in seconds.