Design Shaped · Positioning
Find Your Positioning
Answer a few questions about how you work and what you’ve done. You’ll get a positioning kit — niche, value prop, headline, and bio — you can drop into LinkedIn, your portfolio, or a cover letter.
01 · The role
What role are you targeting?
Your whole kit is built around this — pick the role you want to be hired into.02 · Where you point
Commit to a direction on each.
There are no wrong answers — pick a side; middle means “no signal.” Not sure what a slider means? Tap Trade-offs under it for the pros and cons.03 · Where you work
The landscape you operate in.
Industries you want to be known for
0/3 pickedCompany stages you’ve worked in
Problem types you handle
0/5 picked04 · What you’ve done
The evidence that makes you you.
Be specific. Generic in, generic out.
What you did, the outcome, and what made it specifically yours.
Not what you’re competent at — what pulls you in.
A prior career, a deep interest outside design, a specific skill most designers don’t have. Skip if nothing comes to mind.
Add a link and we’ll scan your site, pulling from your real projects to better customize your kit. Works best with text-based portfolios — very image- or JavaScript-heavy sites may give us less to read.