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Find your positioning

Answer a few questions about how you work and what you’ve done. You’ll get a positioning kit — niche, value prop, headline, and bio — you can drop into LinkedIn, your portfolio, or a cover letter. We recommend this as a starting point that you keep building on.

What role are you targeting?

Pick one.

Commit to a direction on each

Pick a side. The middle means no signal.

SpecialistGeneralist
balanced

Known for one specific thing vs. known for range.

Specialist

Pros You're the obvious, memorable hire for one kind of problem.

Cons Fewer roles fit, and you're exposed if that niche cools off.

Generalist

Pros Flexible across roles and stages — especially valuable on small teams.

Cons Harder to be top-of-mind for any single thing.

IC craftTeam leadership
balanced

You do the work vs. you shape the work.

IC craft

Pros You stay close to the work and keep shipping real craft.

Cons Your impact is capped at what you can personally make.

Team leadership

Pros You multiply impact through others and shape direction.

Cons Less hands-on; you're judged by the team's output, not your pixels.

On a design teamOn a product team
balanced

Sitting among other designers in a centralized team vs. embedded as the designer in a cross-functional product squad.

On a design team

Pros Critique, mentorship, and a strong shared craft bar.

Cons You can sit a step removed from product decisions.

On a product team

Pros Close to strategy and shipping, with high autonomy.

Cons Often the only designer, with less craft support around you.

0→1 inventorScaling optimizer
balanced

Invent from nothing vs. improve what exists.

0→1 inventor

Pros You're at home in ambiguity and building from nothing.

Cons Less suited to polish, optimization, and big existing systems.

Scaling optimizer

Pros You harden and improve what exists and move metrics at scale.

Cons Less time in the messy, undefined early phase.

Hands-on detailStrategic framing
balanced

Close to the pixels vs. close to the strategy.

Hands-on detail

Pros Visible craft and high-quality, shippable execution.

Cons Can get pulled away from the bigger “why”.

Strategic framing

Pros You shape what gets built and why, early.

Cons Further from the pixels; harder to show tangible craft.

Domain expertIndustry-agnostic
balanced

Deep domain knowledge vs. craft that transfers anywhere.

Domain expert

Pros Deep credibility — you speak your users' language.

Cons Less portable if you switch industries.

Industry-agnostic

Pros Your skills transfer anywhere and you ramp fast.

Cons Less of an edge where deep domain knowledge wins.

Scrappy startupComplex enterprise
balanced

Small/fast/ambiguous vs. large/structured/regulated environments.

Scrappy startup

Pros Speed, ownership, and broad scope.

Cons Less structure, resourcing, and support.

Complex enterprise

Pros Scale, resources, and hard, constrained problems.

Cons Slower, more process, and a narrower lane.

Business (B2B)Consumer (B2C)
balanced

Designing for people doing their job vs. people in their personal life.

Business (B2B)

Pros Complex, high-stakes workflows and sticky problems.

Cons Fewer users and less brand or visual flash.

Consumer (B2C)

Pros Scale, polish, brand, and emotional design.

Cons Crowded and trend-driven; harder to stand out.

The landscape you operate in

Industries you want to be known for

0/3 picked

Company stages you’ve worked in

Problem types you handle

0/5 picked

The evidence that makes you you

Optional but extraordinarily recommended. Be specific: generic in, generic out.

We’ll read your site and pull from your real projects. Text-based portfolios work best; image- or JavaScript-heavy sites give us less to read.