1. Capstone case studies should not look like AI landing pages
Framework-heavy layouts with inconsistent type sizes and generic section labels read as generated — even when the design is hand-made. Unify your type scale and hierarchy.
2. Drop “capstone” and “thesis” from titles
Frame student projects as real work: name the problem, not the academic context. “Redesigning onboarding for X” beats “Capstone project — UX design course.”
3. Career pivots need a transferable story
Moving from one industry to another (health tech to fintech, for example) works when the case study shows how you negotiate business problems — not just what screens you shipped. The process story transfers; the domain output does not have to match.
4. Homepage marketing vs case study depth
Strong thumbnails and impact labels on the grid are good. But if the overview page does not compel a click, the case study never gets read. Add a short paragraph or hook on each project card.
5. SEO for people and machines
As search and AI summarization change how people find you, your homepage should surface skills and positioning in plain language — not just visual polish.